─ Case study · Healthcare · Web · Social Media · MedTech
Prospero Health — from 1,200 patients to 30,000, by designing for every person in the room.
Platform
Web & Social Media
1. About
What is Prospero Health?
Prospero Health’s mission is direct: change a healthcare system that too often leaves patients and families feeling neglected and unheard. Their model brings holistic, compassionate care to the sickest 1% of the US population, all from home. When we began working with them, they were serving 1,200 patients across just 3 states. The website, social presence, and visual language all needed to grow with their national ambitions.
Starting Point
"1,200 patients. 3 states. A powerful mission, and a brand that hadn't caught up to it yet."
2. Four audiences, one brand
Every design decision had to work for a completely different person.
The web and social designs had to speak to four distinct audiences, each with different fears, motivations, and vocabulary, without the brand losing its warmth or credibility.
3. What I designed
Web and social: two surfaces, one consistent voice.
Webdesign
Full site revamp following a UX audit — rebuilt to sharpen Prospero’s message and improve user funnels for all four audiences.
- Redesigned information architecture for audience-specific journeys
- Clearer CTAs and conversion paths for patients vs. providers
- Strengthened visual identity across all pages — warmer, more human, more trustworthy
- Strengthened visual identity across all pages — warmer, more human, more trustworthy
Social Media
Content designed for Facebook, LinkedIn, Instagram, YouTube, and Google Business — built around five pillars to drive engagement across all audiences.
- Designed templates and assets for 5 content pillars
- Caregiver resources, patient stories, team stories, thought leadership, provider resources
- Consistent visual language across all platforms and formats
- Supported photo and video production with visual direction
5. Outcomes
From startup to acquisition, in two years.
10×
600%
6.9%
34%
