─ Case study · Healthcare · Web · Social Media · MedTech
Prospero Health — from 1,200 patients to 30,000, by designing for every person in the room.
Platform
Web & Social Media
1. About
What is Prospero Health?
Prospero Health’s mission is direct: change a healthcare system that too often leaves patients and families feeling neglected and unheard. Their model brings holistic, compassionate care to the sickest 1% of the US population — all from home. When we began working with them, they were serving 1,200 patients across just 3 states. The website, social presence, and visual language all needed to grow with their national ambitions.
Starting Point
"1,200 patients. 3 states. A powerful mission — and a brand that hadn't caught up to it yet."
2. Four audiences, one brand
Every design decision had to work for a completely different person.
The web and social designs had to speak to four distinct audiences — each with different fears, motivations, and vocabulary — without the brand losing its warmth or credibility.
3. What I designed
Web and social — two surfaces, one consistent voice.
Webdesign
Full site revamp following a UX audit — rebuilt to sharpen Prospero’s message and improve user funnels for all four audiences.
- Redesigned information architecture for audience-specific journeys
- Clearer CTAs and conversion paths for patients vs. providers
- Strengthened visual identity across all pages — warmer, more human, more trustworthy
- Strengthened visual identity across all pages — warmer, more human, more trustworthy
Social Media
Content designed for Facebook, LinkedIn, Instagram, YouTube, and Google Business — built around five pillars to drive engagement across all audiences.
- Designed templates and assets for 5 content pillars
- Caregiver resources, patient stories, team stories, thought leadership, provider resources
- Consistent visual language across all platforms and formats
- Supported photo and video production with visual direction
5. Outcomes
From startup to acquisition, in two years.
30+
30%
4,000+
400K+
