>_TERMINAL AI

Terminal's original blue and dark pink branding felt dated and lacked the legibility required for a competitive gameboard. Collaborating with my Design Director and Product Manager, I led a visual refresh to create a premium, game-centric identity that solved key contrast issues.


The new system centers on high-contrast teal and red, engineered for visibility against the dark grid. I scaled the brand across the full digital and physical event experience, designing trophies, winner checks, apparel, name tags, table linens, stage backdrops, banners, university digital backgrounds, and player guides. The underlying system rules keep the brand unified while allowing seasonal releases and live tournaments to remain effortless to roll out.