─ Case study · Case study · UX & Web · Brand Identity · EdTech · WorkForce Training
Transfrinc.com — building a website from the ground up, for every learner.
Platform
Web (WordPress & Webflow)
1. About
What is Transfr?
Transfr uses virtual reality to train people for real careers — from automotive technicians to healthcare workers to electrical construction workers. The mission is urgent: millions of Americans are locked out of good-paying skilled trade jobs because training is inaccessible, expensive, or simply unavailable where they live. VR changes that equation entirely.
2. The Design problem
A company with a powerful mission — and a website that couldn’t tell the story.
The site needed to speak to a wide range of audiences — school districts, community colleges, workforce boards, non-profits, and justice-impacted programs — all with different needs, different vocabularies, and different reasons to care. My job was to design a website that could reach all of them without losing any of them.
"Designed the full transfrinc.com from the ground up — information architecture, visual design, brand system, product pages, solution pages, and everything in between."
3. The process
Research, redesign, and a system built to refresh.
Discovery
Mapped all five audience types and their distinct needs. Audited existing content to understand what existed, what was missing, and what needed restructuring to serve each user properly.
Architecture
Brand
Pages
Designed all page templates: homepage, both product overviews (Transfr Trek and Transfr Train), eight industry pages, five solution pages, and the full resource hub — each tailored to its audience’s specific questions.
System
Delivered a reusable design system so the site can grow — new industries, new solutions, new resources — without redesigning from scratch each time.
Transfr’s old site.
5. Outcomes
What the site does now.
30+
30%
4,000+
400K+
